Blog
Practical writing on what actually moves a website, and honest limits on what any tool can tell you.
15 Sept 2026 · 6 min read
How to write a homepage headline that says what you actually sell
Most homepage headlines say nothing. A practical method for writing one that tells a stranger what you sell and who it is for, with real before-and-after examples.
15 Sept 2026 · 7 min read
Why your website is slow: the five causes we see most often
Nearly all real-world slowness comes down to five fixable things. What they are, how to tell which one is hurting you, and roughly what each is worth fixing.
15 Sept 2026 · 6 min read
Core Web Vitals explained without the jargon
What LCP, CLS and INP actually measure, what counts as good, why Google cares, and which ones are worth your attention first. In plain English.
15 Sept 2026 · 6 min read
How to make your website readable by AI assistants
Assistants answer questions using pages they can parse. What actually makes a site quotable by them, what does not, and why nobody can promise you placement.
12 Sept 2026 · 5 min read
Why your homepage loses visitors in the first five seconds
The three questions a first-time visitor answers before deciding to stay, and why site owners are the worst people to judge whether their own homepage answers them.
12 Sept 2026 · 6 min read
What a website audit actually measures — and what it cannot
An honest account of which parts of a website audit are real measurements, which are automated estimates, and which claims you should distrust outright.